OpenLot works on top of your DMS and CRM to answer leads in under 60 seconds, unify data across rooftops and keep used inventory turning. No rip-and-replace, no long-term contract.
Illustrative dashboard with sample data
Your DMS, CRM and inventory tools each do their own job. What gets lost is everything that has to move between them, and every lead that arrives when nobody is watching.
of dealers take more than an hour to answer an internet lead.
of dealership leads arrive after business hours, when most showrooms are closed.
per month, per rooftop, that dealers report paying to connect a single tool to their DMS.
Each one is a fixed-scope project delivered on top of the systems you already run.
For stores losing leads at night, on weekends and during month-end rush.
For dealers tired of paying tolls to reach their own data.
For groups repricing hundreds of units across stores.
| Area | Typical dealership today | With OpenLot |
|---|---|---|
| After-hours leads | Wait until the next morning | Answered in under 60 seconds, appointment booked |
| Follow-up | One or two attempts, then the lead goes cold | Automatic multichannel cadence, logged in the CRM |
| Reporting | Spreadsheets pulled from each system by hand | One dashboard across every rooftop, updated daily |
| Your data | Locked inside vendor systems, fees to access it | Copied daily to storage you own and control |
| Used-car pricing | Repriced one car at a time, units age on the lot | Rules applied in bulk with a daily action list |
No six-month migration. Your team keeps its systems and its routine.
We send test leads and calls to your store and competitors, then show you where leads are lost.
We agree on the solution, the price and the numbers we'll move, in writing.
With your written authorization, we connect to your systems, train your team and go live.
You get a report on response time, appointments and inventory turn, and we keep tuning.
Dealerships handle credit applications, driver's licenses and deal files. We treat access to your systems with the same discipline your lenders expect.
We only connect after you sign off on exactly which systems and data we can access.
Read-only by default. Write access only where a workflow needs it, and only with your approval.
Data is encrypted in transit and at rest, and access is logged and reviewable.
Your data lives in an account in your dealership's name, not ours.
Our practices are designed to support your obligations under the FTC Safeguards Rule for dealers.
If you leave, you keep all your data and we remove our access the same day.
You know the full cost before we start. Monthly support is month-to-month.
Final price depends on the number of rooftops and systems involved. You receive a written quote after the audit.
No. OpenLot is built to work on top of what you already run, so you get more out of the systems you already pay for.
Only with your written authorization, using approved access methods or data exports you control. We walk your team through exactly what we read and why before anything goes live.
Most projects go live within 30 days. Lead response improvements show up in the first week; inventory turn usually within one to two months.
Monthly support is month-to-month. If you leave, your data stays in your account and we remove our access the same day.
Yes, especially higher-volume independents and buy-here-pay-here stores. Our main focus is franchised single-point stores and dealer groups.
Request a free lead-response audit. No cost, no obligation.